The Problem with Value

Value isn’t a one-size-fits-all, it has to be something that the consumer wants, needs, and that isn’t found on a specifications sheet. Value isn’t something that a CFO can drive with a number – it isn’t something a good salesperson can weave in a half-baked effort. It is an all-in effort that is about what you are serving, not what you are getting. You can’t fake value.