My name is Carrie (Adams) Connors. As a full-time mother to two girls ages 10 and 15, a wife and a soccer coach to adorable ten-year-old girls, I’ve got a busy home life. As Vice President of Marketing and Sales Effectiveness for an established company in Nebraska and Creighton University professor of Entrepreneurial Finance my professional life and career also keep me hopping. I am passionate about what I’ve learned and where my work and my life intersect as seamlessly as possible. I am using this platform and blog to share what I’ve learned in my life and in my adventures. I believe that a full plate can be a happy plate – you just make sure you’re getting servings of everything that matters.
My career in the brand and business building world has given me unique opportunities over the last 16 years. I’ve assisted in building out project management agencies in a financial services holding company and managed consulting engagements for growth stage funding and operational efficiency for small and mid-size organizations. I’ve worked on state and national projects in national health care initiatives and been part of client teams for global brand management for one of the largest and most prestigious data firms in the nation. I’ve been an integral player in the construction of a start-up brand in a start-up industry and currently overseeing the creation, growth, and development of global brands in the wireless retail space. I consider myself an expert of how to create, manage, repair and excel with customer-centric branding. I consider myself an expert in crafting the communication strategies that enable companies to not just be good at speaking about themselves in the market, but listening to their market as well.
I earned my MBA in 2008 and subscribe to the philosophy that being an expert in anything means you are forever a student and fan of your subject matter and all its compliments. I am a lover of well-constructed thoughtful brands, responsible companies, and building things that add value. I’ve created businesses, brands, and solutions that I’ve always wanted to help improve not just what people need or use but how it changes or makes the world better. I strive to add value not just make money and move needles not just check boxes.
I have been teaching Entrepreneurial Finance at Creighton University for over three years and am passionate about education and infusing real world focus into the education system and use new, fresh content to keep students exposed to the latest and greatest in the marketplace. My years teaching at Creighton has been some of the most rewarding of my career.
I own a company called Rad Racing where I’ve done consulting and promotion of sports and endurance challenges, athletics, brands, and businesses. This means awesomeness that is new or people may not know about…yet. One of my biggest partnerships from Rad Racing was with Reebok Spartan Race working as the brand developer, PR Director, and as the editor of the Spartan blog and content. I was even acknowledged in Joe De Sena’s New York Time’s Best Selling book, Spartan Up. I have a deep and abiding love of physical fitness and overall well-being. I also created a women’s movement with over 14,000 members- Chicked Nation encouraging, supporting and motivating female endurance athletes at all levels. In addition to working with Spartan, I also worked with Civilian Military Combine and the OCR World Championships in the OCR and non-traditional sports arena.
I work with brands, businesses, events, and organizations that I believe in that I think have a soul and a voice that are looking to be different, to be special, to be worthwhile, responsible and sustainable. I actively engage in building brands that are innovative and that create a consistent customer experience. I believe that “adding value” shouldn’t be buzzwords in an organization, it should be a way of life.
You can read more about me and my personal blog, Leaving a Path, HERE.